How do you go about defining your brand?

Ask people who interact with your company about their perceptions.

How would they describe it?
What do they think you do?
What do they like about it?
How do you compare to competitors?
Are there things your company could improve?

Then, write down what your business stands for.
This is your value proposition. You need to make it your brand mantra.

Source: Gemini Babla, Director of Creative Services. Sony Electronics

Updated 2 years ago & Filed under Bambooya!,

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