1. Tell your company’s story.

At the end of the day, you’re not selling services, you’re selling yourselves. People don’t do business with companies - they do business with people, more specifically, people they know and like. The best way to get to know someone is by hearing their story. (Think of your favorite movie, and how well you feel you know the main characters.)


2. Demonstrate your willingness drive to help others.

Now that they know who you ARE, you need to show them what you’re ABOUT. It’s so often overlooked in business, but the best way to make things better for yourself is to make things better for your customers. Heck, that’s why they call what you’re offering services. To show that you truly are in it to help others and not just to benefit yourself, offer helpful, valuable information on your website. Give it away for free.

3. Prove it.

You know that in order to win customers you need to build relationships. And at the core of every solid relationship is trust. Initially, prospective customers are going to trust other people more than they trust you. So give them other people to hear from. One’s you’ve already been able to help.