A company with a strong brand doesn’t win business over its competition. Its customers believe it is the only company that can meet their needs. There is no competition.
You can have brilliant ideas, but if you can not get them across, your ideas will not get you anywhere.
– Lee Iacocca
The three key rules of marketing are brand recognition, brand recognition, brand recognition.
Companies need positioning because customers have choices…
…and if you don’t stand out, you lose. Positioning is what differentiates a brand in the customer’s mind. To win the positioning game answer this simple question: What makes you the only _______________?
What’s a brand? A singular idea or concept that you own inside the mind of the prospect.
– Al Ries
An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.
– Daniel J. Boorstin
"A company with a strong brand doesn’t win business over its competition. Its customers believe it is the only company that can meet their needs. There is no competition."
"You can have brilliant ideas, but if you can not get them across, your ideas will not get you anywhere."
"The three key rules of marketing are brand recognition, brand recognition, brand recognition."
Companies need positioning because customers have choices…
"What’s a brand? A singular idea or concept that you own inside the mind of the prospect."
"An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service."
